Penny Black is the strategy practice of Hamish Duncan.

A specialist in visual identities, concept development and platform ecosystems, I'm mostly a UX designer, but it's the ideas what matter. From mapping the challenge to crafting its cross-channel delivery, I make experiences matter. Heart in nature, head in digital. 

I've helped Tommy, Adi and POW to stay ahead of the game. 

Want to know more?

  • Propel
  • Identify
  • Transcend
  • Unify
  • Play
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Latest from the Journal

  • Skate, beer, hooters and an umbrella for the rain

    It’s been six years since leaving London. In the six years that I was there I was lucky enough to work with some amazing companies. Gorgeous, PrettyGreen and Passion Pictures. As well as creating JOI… Continue reading →

  • Five steps to producing great ideas

    Assuming we all possess a natural capacity for creating ideas, the challenge lies in the means to develop them. First we look at Principles, and second, the art of producing ideas through a Method. The… Continue reading →

  • Friedrich Fröbel, Play and Modern Branding

    “Play is the engine that powers education.” – Friedrich Fröbel. Penny Black Creative works in a modern world. It’s one made up of social content, digital media and contemporary applications. This might get you wondering… Continue reading →

  • The White Inspiration

    Hamish Duncan, the founder and leading force of Penny Black Creative, has a little secret to tell; long before he was helping companies grow and thrive he was one of the fortunate few to make… Continue reading →

  • Behind The Lines: A big wave odyssey

    This summer we witnessed Andrew Cotton attempt to ride the World’s biggest waves. Helping to visualise the project through a 10-page booklet (excerpt below), we worked closely with Cotty and his team to bring his… Continue reading →

  • Hold tight or let go?

    Question: To build a successful brand, is it better to control every aspect of the brand, or to encourage people to adopt it and adapt it? In nature, a river cannot be told which way… Continue reading →

  • #honeystory

    Sometimes it’s good to sit back and observe, to strip back any abstractions and to consider what we’re actually looking at. In today’s fast paced business world it has become all too easy to miss… Continue reading →

  • Stand Up

    In March it will be nearly 10 years since breaking my back in a snowboarding accident. Maintaining the weakened spine requires a part-time process of considering what stresses I’m putting the area under: A common… Continue reading →

  • Animate Cycle

    We’ve worked with Gyrobike during the past two years, establishing their identity and first year campaign across a number of key platforms. Here’s a film we’ve made that summarises the feeling we get from cycling… Continue reading →

  • This website has been created using:

    The Sea and Cake – A Fuller Moon Canned Heat – On The Road Again Factory Floor – Fall Back Ben Howard – Oats In The Water Bombay Bicycle Club – Light Out, Words Gone… Continue reading →

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We build sustainable platforms to create and connect communities, in business – and beyond. Our independent, networked organisation shares one focus: the fearless application of creative thinking to differentiate, disrupt and have a positive impact.

From identifying opportunities to seamlessly executing them, our creative consultancy thrives on entrepreneurial spirit, building partnerships with purpose that deliver long-term value.

The Penny Black stamp changed communication, forever. For the first time, everyone had equal access to the postal system, and the structured network it created.

This is the essence of Penny Black Co. We apply this same thinking to every project, no matter its size or scope. With a focus on stronger identity and community, we create a world that is better for businesses and brands, and the connected, global world they live in.

Our multi-disciplinary team makes it easier for our clients to find the ‘why’ in what they’re doing, we give them the tools to do it – and we make it happen at the right time.

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